Some celebrities are forever linked to their product endorsement - like Michael Jordan and Nike, or Suzanne Somers and the infamous ThighMaster. Looks like, in this case, the actor just got away with it. Who has dumped Donald exactly? Of course, its not always that simple. The clothing line sued the singer for $2 million. Sources:indiatimes.com,dailymail.co.uk,wsj.com,people.com,usmagazine.com. The starry-eyed New Girl sued Steve Madden, claiming that she was never paid for an endorsement deal indicating that Steve Madden would release a line of Zooey shoes and accessories. According to the actress, she had an oral agreement with Steve Madden and the company didnt keep their word. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices One of the sickest feelings I've ever had in my life!!!". First things first. "I'm behind Robyn 100 percent, he said. Wegmans said that numerous loyal customers called to complain about Baldwin's questionable character. People don't only make brand to celebrity associations, they can make brand to celebrity scandal associations. Then check out these blogs for an interesting read: Feeling a serious case of FOMO about all things entertainment? Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Understanding dimensions of celebrity images. In 2005 she signed a deal with Hydroderm, but two years later she was sued by the company for $2.8 million. If his goal was to attract attention, he definitely reached it. Jared of Subway is certainly a great example of a celebrity endorsement gone wrong. While these endorsements are surely bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity. One of the family's most ardent endorsements (and one they continually ignore the controversy about) are dieting milkshakes, smoothies, teas, and even lollipops, all with questionable nutritional . She ended up winning the case in 2008, and Hydroderm had to issue her a public apology for the damage caused to her reputation. Looks like, in this case, the actor just got away with it. Poor William Shatner. A few weeks later, he called it a scam on TV. 25 percent of participants said travel and, Something to argue about between plays>>. Thats why there are some endorsements that celebrities would rather you not know about. It seems like many celebrities are convinced they can get away with anything. O'Reilly characterized Ludacris' lyrics as "immoral" and a bad influence on youth. 2023 Fortune Media IP Limited. One of my favorite celebrity endorsements is Ellen for Covergirl. Subscribe to the Marketing Blog below. One thing is clear, we wont see Smith anytime soon at the Academy Awardsdespite his public apology, the Academy imposed a 10-year ban on the Best Actor winner. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. During this time, Theron also had a contract with Dior perfume, and was seen at an event wearing a Dior watch. He led many to believe that he was not proud of the color of his skin. According to an unnamed insider, J.K. Rowling surprisingly didn't push back against the 57-year-old actor's firing. Another example of a celebrity endorsement gone wrong is the Tiger Woods campaign with Gatorade (and others). He was sued for breach of contract to the tune of $25.2 million. Steve Kates, an associate professor at SFU's Beedie School of Business, said a celebrity endorsement gone wrong hurts a company's bottom line. Let us know in the comment section below. With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. The protest themed ad showed 21-year-old super model Kendall Jenner participating in a photo shoot and then joining up with protestors and approaching a cop with a can of Pepsi soda. Unfortunately, the problem is all too common. I just have a hard time believing a plane could take a skyscraper down demolition style.". Since the scandal, Moss has seemingly cleaned up her actand expanded her work withbrands such asKrastase, Mango, and Rimmel. One celebritys embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box office draw. Three years later, when still under contract, Becks emerged with a fully shaved head. Lil Wayne learned the hard way that you have to be careful what you rap about.The rapper lost a multi-million dollar deal with Mountain Dew back in 2013 after he stirred up some controversy with a distasteful lyrical mention of civil rights martyr Emmett Till. He got the axe for being too good at his job. But awareness is fickle, sporadic, and generally fails to translate into profound structural changes. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. In the weeks after the fashion show, West did not shy away from any kind of confrontation on Twitter and Instagram. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. But when Cristiano Ronaldo removed a pair of Coke bottles from the podium of a press conference, he unwittingly cost the company more than $5 billion. Still Weight Watchers took the flub lightly, releasing the statement, "We love Charles for the same reason everyone loves Charles, he's unfilteredWe agree that being a spokesman for Weight Watchers is a pretty great gig.". He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. Check out our What's Hot in Hollywood newsletter to get weekly updates about all things Hollywood and entertainment marketing. Within hours the price of Bitcoin dropped 15 per cent, losing the total market of the cryptocurrency hundreds of billions of dollars. ", The actress also received some support. The commercials also inspired the indignation of the International Paruresis Association, an advocacy group for people who suffer from shy bladders, a condition alluded to by Alternate Universe Rob Lowe, who claims to be unable to do his business with other people around. According to Jezebel, reports on what exactly the pregnancy had to do with the contract was hazy either she missed engagements or the image of a pregnant woman didn't fit in with their tagline of "feel 17 again.". The Lakers star lost an estimated $10 million when McDonald's declined to renew his contract at the end of the 2003. While the recently enforced Consumer Protection Act, 2019 introduces new provisions on 'Misleading Advertisements' and 'Celebrity Endorsements', it is imperative to address the issue of unauthorised use of celebrities to promote goods/ services via advertising. Don't Kard me. Nutella and McDonald's did not renew their contracts. As wholesome as the freshly-fallen snow on a January morning in Utah, she was the innocuous choice of Dunkin Donuts (DNKN) to advertise its iced coffee in 2008, and she appeared in the advertisements in a black and white scarf with a fringe. The severed relationships included big names such as Walmart, Smithfield, Novo Nordisk, QVC, Target, Caesars Entertainment, Whit-Ash Furnishings, and Home Depot. Courtesy of Capital One Financial Corporation, ten worst Super Bowl commercials of all time, LinkedIn has officially entered its cringe era, and its working. A fresh take on sports: the biggest news and most entertaining lists. However, Jessica allegedly refused to actually wear the cheap clothes on red carpets and in other public appearances. In 2005, model Kate Moss lost not one but three endorsements with Burberry, Chanel, and H&M after a photo surfaced of her doingcocaine. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. Basketballer Lebron James had been well known for his partnership with phone manufacturer Samsung. the Or is it just me ugh this is so sad". Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. But the ban was short-lived. H&M cancelled ads and Chanel and Burberry also severed their ties with model Moss after a London tabloid ran photos of her snorting cocaine. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. (We're only human, after all.). In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. I felt as though was a great choice for the brand because she has a great reputation, came with a diverse fan base, and is very likable amongst fellow celebs and the general public. This is a particular danger when celebrities endorse multiple products at a time. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. Swimming sensation Michael Phelps may be the most decorated Olympian of all time, but that didn't matter much to Kellogg after a photo leaked of him inhaling from a marijuana pipe. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006. Unfortunately, just days after this announcement, the new Blackberry Creative Director sent out a tweet. The issue is still unresolved. Sometimes, a celebrity doesnt even have to be alive for a commercial to cause problems. Deals lost: Trek, Easton-Bell Sports, 24-Hour Fitness, Nike . George Clooney Kirin. Simpson is now serving jail time on an unrelated conviction for armed robbery. After he made some controversial Tweets, football player Rashard Mendenhall, was fired from the endorsement deal he had with Champion Sportswear, which is owned by Hanesbrands, Inc. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. Endorsement deals are, of course, big business. Emmy Award-Winning Actor Alec Baldwin has teamed up with Capital One for the "Match My Miles Challenge," an unprecedented promotion which gives consumers who open a Capital One Venture Card the opportunity to match up to 100,000 miles they currently have in an airline credit card rewards program. July 09, 2015, People make mistakes. Apparently, loyalty ultimately pays off. Choi, S. M., & Rifon, N. J. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. Apparently, when Osama bin Laden was killed, Mendenhall Tweeted, what kind of person celebrates death? In 2012, Spears ended up paying Brand Sense Partners an undisclosed sum to settle the $10 million lawsuit they filed against her. Contact Katie Notopoulos at katie@buzzfeed.com. They countersued her, claiming breach of contract. In April 2013, Gomez's lawyer told TMZ that Gomez plans to countersue and that "any claim that Selena did not meet her promotional obligations is ridiculous.". While also being one of the biggest first world problems of all time, Lebron's tweet cost Samsung critical public image against its major competitor Apple. A group of American Airlines flight attendants put up a blog called An Open Apology to Nicole Kidman from American Airlines (AAL) Flight Attendants, which apologized for the criticism. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. Which we've taken the time to collate and list here for your amusement/future reference if you're a marketer. 2. The company, on the other hand, states that Perry's waning popularity in Europe caused sales to go down, which is why they didnt want to continue a business relationship with her. While they began to re-emerge after the case was dropped, the basketball star might find himself in a precarious situation eight years later. Singer Katy Perry was paid $4.5 million to endorse Jemella Group Ltd. hair products under a two-year contract. Jemella claims that Perry's decreased popularity in Europe led to underwhelming sales, and they don't want to keep her endorsement. Why are Priceline execs sending Shatner to his fiery demise? What are some other notable celebrity endorsements gone awry? Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. But no big-name deals were ever back on the table. Wegmans decided to re-air the commercial after the grocery store was berated by hundreds of emails, tweets, and angry calls. After all, actors, musicians and models have to find a way. Below you'll find 10 examples of times when celebrities behaved badly and lost their endorsement deals as a result. Be lost on the table such asKrastase, Mango, and Rimmel Johansson is one of the 2003 to... Creative Director sent out a tweet angry calls and generally fails to into... There are some other notable celebrity endorsements gone awry while they began to re-emerge after the fashion show West. Female employees, so her longtime pairing with weight Watchers feels uniquely.. Their contracts a scam on TV, he definitely reached it re-emerge after the grocery store was by... 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