The uniforms designed by Emilio Pucci were another revolutionary spin on the characterization of air travel. Featuring the designs of New Mexico Artist and Textile Designer Alexander Hayden "Sandro" Girard, the fall collection includes colorful textiles and fabrics from Braniff's revolutionary 1965. [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. Girard's final design for Herman Miller was a series called Environmental Enrichment . Girards work also influenced other airlines, including Continentals commission of Saul Bass, who redesigned its logo in 1973. Quick View. Robertson Aircraft Corporation was a post-World War I American aviation service company based at the Lambert-St. Louis Flying Field near St. Louis, Missouri, that flew passengers and U.S. Air Mail, gave flying lessons, and performed exhibition flights.It also modified, re-manufactured, and resold surplus military aircraft including Standard J, Curtiss Jenny/Canuck, DeHavilland DH-4, Curtiss . The Flashbak Shop Is Open & Selling All Good Things. For additional information, see the Global Shipping Program, Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid. A true piece of history: the Braniff Chair by Alexander Girard. googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. All five DC-8 aircraft were initially left in the Green and Yellow Panagra Color Scheme but black Alexander Girard Braniff International titles were added down both sides of the fuselage replacing the Pan American Grace titles. Get your Op-type fabrics and interiors designs by Architect Alexander Girard. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. This amount is subject to change until you make payment. Sign up for Herman Miller Professional, our small business program. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. It was a project most designers could have only dreamed of, and one of unprecedented scale. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. Photography courtesy of Braniff Airways Foundation, Copyright. And you can also follow us on Facebook, Instagram and Twitter. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. DONATE, Before the money moved in, Kings Cross was a place for born-and-bred locals, clubs and crime, See what really went on during that time in NYC's topless go-go bars, Chris Stein 's photographs of Debbie Harry and friends take us back to a great era of music. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. He designed the entire experience for the restaurantinterior, graphics, place settings, staff uniforms. 1965 Alexander Girard for Braniff airlines granite side table Alexander Girard was a prominent figure in postwar US design. For great art and culture delivered to your door, visit our shop. This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. You can fly with us seven times and never fly the same color twice . St. Petersburg. Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. Braniff ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. - Douglas Percy Bliss on his friend Eric Ravilious from their time at the Royal College of Art Eric Ravilious loved. 2023 Braniff Boutique . Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. We wont get you where youre going any faster, but itll seem that way.. . The airline had made brave, transformative decisions regarding design and culture. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. Girard developed a friendship with Charles Eames in the 1940s when the two men realized they had coincidently designed almost identical modern radio cabinets and were both experimenting with plywood chairs. The proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways preservation projects. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. 727 Braniff Place. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. Looking to buy for your home? Photography courtesy of Braniff Airways Foundation, Copyright. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. The Panagra Feather Logo on the tail was replaced with a large Alexander Girard BI Logo in Black. Free shipping for many products! New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. View cart for details. The Cape Girardeau-Jackson, MO-IL Metropolitan Statistical Area encompasses Alexander County, Illinois, Bollinger County, Missouri and Cape Girardeau County, Missouri. A alexander girard braniff can differ in price owing to various characteristics the average selling price 1stDibs is $7,748, while the lowest priced sells for $500 and the highest can go for as much as $25,995. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. 727 Braniff Place. A Modern Master of Color and Pattern . Subscribe Today; . Braniff Girard Alexander Girard's designs for Braniff created a legacy of style that you can enjoy still today. Braniff International 90th Anniversary. It had been open to the potential of design to transform an experience and an industryopen to what Alexander Girard described as uncovering the latent fantasy and magic in [a project] and convincing [the] client to join the process, which they very much did. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Alexander Girard. Trained architect Alexander Girard designed furniture and entire interiors, e.g. Braniff Girard has extended the vision with the wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, and graphics. St Petersburg is the city Christopher Hitchens called "an apparent temple of civilization: the polished window between Russia and Europe the, "I never saw Eric Ravilious depressed. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. His graphic designs are much loved and can be found in the Vitra Collection. A true piece of history: the Braniff Chair' by Alexander Girard. Braniff Luxury . Braniff Style. It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint Martins. Braniff Luxury. Cheerfulness kept creeping in." Havana Rutledge was bound for her sister's funeral in San Francisco, Norman Allen to his mother's 88th birthday party in Madison, Wis. Ozark's first plane crash and St. Louis's worst killed 36 . In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Boeing 707 removable orange solid scheme, 1965. The series was discontinued in 1968 but is considered highly relevant and collectible today. In 1968, Girarddesigned a set of playing cards. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. His passion for what he called toys led him around the globe, amassing a collection of roughly 106,000 pieces. . - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. Everybody's Talkin' 'Bout Braniff. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. After the initial success of the endeavor, a joint venture was formed under the name Herman Miller AG to further the business. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. BCPL Archives", "Vitra Design Museum present Alexander Girard. This amount is subject to change until you make payment. "People got fainting fits if they saw bright, pure color," Girard commented at the time. The exhibition he curated for the Detroit Institute of Arts in 1949For Modern Livingcelebrated postwar modernism. All Rights Reserved. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. Alexander Calder was hired in 1972 to paint a full sized Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in 1976. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". $15.95; Quick View. . Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Braniff International Boeing 727-227 Advanced in 1978 Harper and George/Cars and Concepts/Halston Chocolate Brown Ultra Color Scheme at DFW Airport, Alexander Girard's Colorful World of Braniff International, Braniff International Cigarettes with Bluebird of Happiness Logo Designed by Alexander Girard, DC-8-62 Intercontinental Jet and Boeing 747-127 N601BN at Dallas Love Field, Braniff International and Trans Texas Postcard Mailer, Braniff Airways Lockheed L-188 Jet-Powered Electra, Alexander Girard 1965 BI Logo and Fastcheck Ticket, Alexander Girard For Braniff International. Where air stewards had previously been presented as staid experts in safety, at Braniff, they were reappointed as air hostesses, dressed in uniforms that reflected contemporary fashion trends. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Girard's clients also included companies like Braniff International Airways and John Deere for which he created fresh new corporate brand identities, which, in the case of . The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. Born in New York City and raised in Florence, Girard was educated in Europe as an architect. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Do something to make the performance lively and interesting. This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. In 1967, Herman Miller introduced a line of seating by Girard, based on his work for Braniff. Buying for your business or workplace? If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. He began practicing architecture and interior design in the late 1920s. googletag.cmd.push(function() { googletag.display('Unit3'); }); Infinite are mans expressions of beauty and love; open your eyes your ears and Shop our alexander girard original selection from top sellers and makers around the world. Cha-cha-cha. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. This amount includes applicable customs duties, taxes, brokerage and other fees. In 1956, Vitra became Herman Millers licensee for continental Europe. Copyright 1995-2023 eBay Inc. All Rights Reserved. Folk art played a pivotal role in Girards art inspiration and eventually collection. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. Shop Alexander Girard furniture and designs at Design Within Reach. Even when he fell in love - and that was frequently - he was never submerged by disappointment. Pucci For Braniff International. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Yes I have a dark side, doesnt everyone? Coffee Mug 11oz Braniff Alexander Girard End of the Plain Plane EOTPP Green Green Stripe 1965. He designed posters featuring art from South America for Dallas/Fort Worth International Airports lounge, and furnished it with pieces by Charles and Ray Eameshis colleagues at Herman Miller. Receive our free, covetable catalogs that showcase modern living at its best. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. . The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. Global shipping available. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. In the 1968 ad campaign accompanying the End of the Plain Plane project, Andy Warhol and Sonny Liston, and Salvador Dal and Whitey Ford, among other odd couples, sat in conversation, performing a version of the in-flight seating assignment lottery. Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. At Herman Miller, Girard had the freedom to express himself. He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. 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