Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. Herndon trained as a barber, and had his first small shop in Jonesboro. } He was considered. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. The article emphasizes his competence and success as a businessman. At his death in 1927, his real estate was assessed at nearly $325,000. background:rgba(255, 255, 255, 0.95); img#wpstats{display:none} African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. Employees: 32,000 Encyclopedia of World Biography. .footer-wrapper p, .footer-wrapper a, Subscribe to ournews alerts here, follow uson Twitterand like us onFacebook. n.queue=[];t=b.createElement(e);t.async=!0; Alonzo Herndon rose to prime prominence as a Entrepreneur. His new venture became the Atlanta Mutual Insurance Association, and by 1907 had 23 offices across Georgia. Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. U.S.A. .page-template-magazine-template header.header-style-one #main-menu-wrapper, One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. She was a drama teacher at Atlanta University at the time. Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. Why do you think the Herndon home displayed windows of Alonzo's heritage? "Significantly, Alonzo chose field labor rather than barbering to depict his critical path to success." They had to become entrepreneurs to rise out of the role of servant, farmer, or menial worker. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. background:#f4c85e; He went to Jonesboro, Clayton County on foot. Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. .home .navigation .menu > li > a, .home header #main-menu-wrapper .menu-item-has-children > a:after, .home .navigation ul li a, .home header #main-menu-wrapper .menu-item-has-children > a:after,.navigation .menu > li > a, header #main-menu-wrapper .menu-item-has-children > a:after, .navigation ul li a, header #main-menu-wrapper .menu-item-has-children > a:after,.smaller .navigation .menu > li > a,.home header.smaller .navigation .menu > li > a,.home header.smaller #main-menu-wrapper .menu-item-has-children > a:after,.home.page-template-magazine-template .navigation .menu > li > a, .home.page-template-magazine-template header #main-menu-wrapper .menu-item-has-children > a:after{ He also became the president of this company. #menu .has-mega-sub-blog-menu .mega-sub-menu ul li a:hover{ After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. She was the decorator. [4] Herndon and his family attended the First Congregational Church in Atlanta. Now he was a great deal businessman. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. Learn more about the foundation. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ .content .standard-layout .post.format-standard .post-img{ color:#ddd; Within six months, Herndon became a sought-after talent in his new trade. } His barbering business thrived, and he expanded it over the years. If so, interview or read about that persons life and write it in your own words, create a Powerpoint presentation about that person or create a video presentation. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. His mother was Sophenie, an enslaved woman. font-family:Arial, Helvetica, sans-serif; He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. Got an event or know of something opening in and around Atlanta? Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. } Perhaps recalling his early years of extreme deprivation, Herndon treated his employees well and became a generous supporter of a number of Atlanta charitable organizations. Fittingly, Herndon had asked that his pallbearers be drawn from among his barber staff. "Herndon was eager to capitalize on it.". She hired herself out by the day and as there was money in the country, she received as pay potatoes, molasses, and peas enough to keep us from starving.". font-size:14px; . His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. Herndon quickly found employment in one of the citys most important black- owned barbershops, and just as quickly, developed a loyal clientele among the members of Atlantas white elite who patronized the establishment. He also became the president of this company. They had one son together, Norris B. Herndon. } At the time of his death Herndons real estate holdings were valued at nearly $325,000. All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales Encyclopedia of World Biography. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. } He decided to leave his Social Circle in 1878. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. .simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like { It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. Encyclopedia.com. ." Blake Sims. Feb. 24 1955. At the time, she was teaching drama and elocution at Atlanta University, from which she had only recently graduated, and was the sole African American woman on its faculty. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions } After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. "Alonzo Herndon." "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. line-height:22px; The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. } border-bottom: 1px solid #f4c85e; With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. background:#111; In 1865, Herndon along with his younger brother, his mother and her parents were released from slavery. Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. Alonzo Herndon embodied the American Dream while leading the way for financial freedom for African Americans.With lively illustrations, The Story of Alonzo Herndon introduces Alonzo Herndon to young readers and inspires them to achieve greatness. 3. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. He opened his own barbershop in Atlanta in 1886. Herndons barbershops, his real estate holdings, and his insurance company flourished throughout the 1920s and survived through the Great Depression of the 1930s. At that time, he was 7 years old. Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. Alonzo, Adrienne, and Norris Herndon, 1907. Alonzo Herndon is a famous Entrepreneur. Age AintWhat?! Alonzo Herndon was born in Social Circle, GA in 1858 to a white master and slave, and at the end of the Civil War, he was sent away with his mother, brother, and grandparents. When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. On this Wikipedia the language links are at the top of the page across from the article title. . Alonzo Herndon. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. Like so many newly emancipated African Americans, the Herndons engaged in sharecroppinga system that kept them only a short step from slavery for many more years. See whats poppin in the ATL! He was also involved in the Southview Cemetery Association, Atlanta Loan and Trust, and the Atlanta State Savings Bank, and was a key investor in Gate City Drug Company, the first black-owned drugstore on Auburn Avenue. Du Bois Niagara Movement. Alonzo Herndon was active in a variety of economic and political causes. Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. The firm grew rapidly in the 1920s, expanding its operations. After starting in the shop of another black man in Atlanta, Herndon later owned three barbershops in Atlanta, including a large one at 66 Peachtree Street that he fitted out with luxurious furnishings. Pub, Turner, Henry McNeal 18341915 .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ background:#f4c85e; } Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Alonzo Franklin Herndon was born on June 6, 1858, in Social Circle, Georgia, which is located in Walton County. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. Herndon soon opened his first business, a barbershop, in Jonesboro. color:#f4c85e; .flex-slider li .caption-content p{color:#fff;} He was one of 25 people enslaved by his father, who never acknowledged paternity of him. .page blockquote{ Tweet. -webkit-box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.2);box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.12)} } Mcauley was, Facts about Charles I of England present the interesting information about the monarch of three kingdoms. . margin: ; Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. }} Herndon was most involved on the local level. Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. His father was Frank Herndon, a white master. He was born on June 26, 1858 and his birthplace is Georgia. DuBois-led Niagara Movement. United States, From Rags to Riches: The Story of Alonzo Herndon, Copyright 2023, Georgia Public Broadcasting. } Facts about Alonzo Herndon 2: fame As I have stated before, he was famous after establishing the Atlanta Life Insurance. Find ou another businessman in Alberto Alessi facts. 64. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. .header-wrap-top .top-menu .top li a:hover{ } border-left: 3px solid #f4c85e; Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. . It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. .social-icon i.fa:hover{ color:#999; "No story, no tragedy, no epic poem will be read with greater wonder or followed by mankind with deeper feeling than that which tells the story of his life and death," Lee said, according to Merritt's book. He was succeeded as head of his financial empire by his second wife, Jessie Gillespie, then later by his son Norris. Death: Immediate Family: Son of Stephen C Herndon and Lucinda Philpot McGowan. [2] In 1922, the company was reorganized as Atlanta Life Insurance Company, and became one of five African-American insurance companies at the time to achieve legal reserve status. Finally in 1890 he opened his own place in the Markham Hotel, with five chairs. Today the home is registered as a National Historic Place. Web site: http://www.chubb.com Herndon received only a token amount of public schooling. [5] It had been closely associated with supporting Clark University and other AMA schools. Eventually he established Atlanta Life, an insurance company. Later, Herndon opened up his first barbershop in Jonesboro, Georgia. .loader { Jan. 03 1992. His home was included in National Historic Landmark in United States in 2000. .flex-slider li .caption-content h1{ background:#f4c85e; He passed away on 21 July 1927. Here are some interesting facts about him for you: Herndon was born on 26 June 1858 in Walton County, Georgia. His father was his mothers White owner, so he was kept on the mans farm. line-height:22px; His barbershops windows were smashed in the Atlanta Race Massacre of 1906. U.S.A. line-height:48px; His insurance business reported more than $400,000 in assets in 1922. In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. 1925. In New Georgia Encyclopedia. .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} .last-btn #menu >li:last-child > a { color:; All Rights Reserved. Warren, New Jersey 07061 Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. } .magazine-single-box .header-style-one .header #main-menu-wrapper{ .read-more.read-more-slider a:hover{ Alexa Benson Henderson, Alonzo Herndon and Black Insurance in Atlanta, 1904-1915, Atlanta Historical Bulletin 21 (spring 1977). The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. His child Norris B. 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