Khazanah Mas's should consider demographic trends before new product developments and integrate features that cater to this segment. Although plenty of airlines are currently operating in the industry, there are . - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. Malaysia Airline System (MAS) is one of the Government Linked Companies in Malaysia. Competitive Analysis of Malaysia Airlines Berhad SWOT PESTLE The SWOT analysis for Malaysian Airlines is presented below in a matrix followed by the detailed analysis report: Sample Complete Report This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. 2020 in order to break the COVID- bondage (Tang, 2020; Shah, et al., 2020). Malaysia Airlines (MH) has collaborated with Japan Airlines (JL) since July 25, 2020 to further optimize the convenience of travelling between Japan and Malaysia, allowing customers to benefit from more flight choices. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. - Inflation Rate The inflation rate can impact the demand of Khazanah Mas's products. Execution of the strategy and building a feedback loop, using which managers at Mas Malaysia can fine tune processes and strategies going forward. Here are some issues which can directly impact the business of airline companies: A country's economic condition is directly related to the business operating within the country. Employee turnover is the never ending problem faced by the Indian IT industry due to less compensation and less career growth, dissatisfaction with the work environment or with the superiors, less onsite opportunities and misbalance between personal and professional life. Analyze Strengths and Weaknesses of Mas Malaysia. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Analyze Strengths and Weaknesses of Khazanah Mas's. 2. Mcdonald Porter's Pest Analysis Essay. 'PESTLE Analysis of the Global Aviation Industry', PESTLE Analysis, [online]. There is consistency in both policy making and implementations of those policies. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. According to IATA, passenger air transport measured as revenue passenger kilometre was down 90% year-on-year in April 2020 and still down 75% in August. Sorry, preview is currently unavailable. The study utilized academic papers and reports from secondary sources and websites. At EMBA PRO, Copyright of Malaysia Airlines Berhad SWOT and PESTLE Analysis is the property of Barakaat Consulting. - Unrest within the Country & Chances of Civil Unrest We dont think that Mas Malaysia business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Presently, in India, more than half of the population is in the age group of 15 to 59, known as the economically active age group. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. - International Trade & Other Treaties The country has a good record of adhering to international treaties it has done with various global partners. However, the factors like association with entrepreneurship related activities at university level, parents' encouragement and role models from business community are significant in motivating the students towards starting their own business. The empirical study has been undertaken focusing on the undergraduate students with sample size of 108 selected mainly from Ahmedabad and Gandhinagar as both the districts are having many institutes offering education in different streams. Recession and unstable economic conditions can severely affect the airline industry. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Khazanah Mas's. - Birth Rate Birth rate is also a good indicator of future demand. Definition of PESTEL / PEST / STEP Analysis. When the data before and after amnesties were considered it is determined that amnesties did create negative results due to moral hazard. The PESTEL analysis airline industry can help them to have an idea about those conditions. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Khazanah Mas's. It has been a worry for the airline companies and the government at the same time. Use EdrawMax Online to create a PESTEL analysis diagram, or create any other diagram with ease! Managers at Mas Malaysia need to examine three inter-related environments in order to come up with an effective strategy. 1. Malaysian Hospitality is world renowned, and Malaysia Airlines hospitality and services are world class, with its superior luxury and business class travel, Golden Lounge, In-flight offerings such as movies, TV, games, music, tasty in-flight meals and duty-free shopping. - Political Governance System Based on the information provided in the Malaysia Airlines (A) case study, it seems that the country have a stable political system. The firm initiating it was Tata. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. Holistic Analysis It is written by Neeraj Pandey, Gaganpreet Singh and shed light on critical areas in field of Sales & Marketing, Crisis management, Customers, Organizational culture that the protagonist in the case study is facing. Key Performance Indicators (KPI's) Report. Internal emergency, war, or political instability can hinder the business of any airline company. The airline companies, which operate in countries with political turmoil, may see a sharp decline in revenue. The airlines also need to keep an eye on the comfort of the passengers. Khazanah Mas's has to assess whether it can live with the fast pace of technology disruption in its industry. - Democracy & Other Democratic Institutions According to Nabil N. El-Hage, Leslie S. Pierson the democratic institutions are needed to be strengthened further so that business such as Khazanah Mas's can thrive in an open, transparent and stable political environment. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. If the process is consistent and transparent then Mas Malaysia can plan ahead with greater conviction. Here are a few ecological issues that can potentially affect the airline industry: Though the legal issues may not have much to do directly with the growth of airline companies, indirectly, it can severely impact their business. - Attitude towards Leisure Mas Malaysia should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. In the United Kingdom, due to Heathrows long runway, Malaysia Airlines pilots use idle reverse thrust power while stopping the aircraft allowing for 18KG of fuel to be saved per landing, which over the course of a month reduces approximately 3,420KG of carbon dioxide from being emitted. The airline companies must be well aware of them and abide by those rules to avoid legal proceedings. Malaysia Airlines Berhads unique selling proposition or USP lies in being one of the leading airlines in Malaysia serving global destinations. This can help Khazanah Mas's to bring in more transparency and make supply chain more flexible. Also, you can find substantial PESTEL templates in our template community to have a quick start. - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. It shares cordial relationships with Asia-Pacific nations such as Australia and has strong bilateral ties with Japan and India. In 2021, Malaysia Airlines received a 7-star rating by airlineratings.com 2020, received the Putra Brand Award (Putra Brand Icon for the Year 2020, Transportation, Travel and Tourism Category Platinum Award), HR Excellence Awards 2020 (Gold- HR Leader of the year, Gold- Excellence in Workplace Culture, Silver- Excellence in Digital Transformation). This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Khazanah Mas's. 2. Malaysia Airlines reported a Net Loss of Tax of RM433 million in 2012 compared to a Net Loss of RM2.52 billion registered for the 12 months ended 31 December 2011. For example it has been extremely difficult for US companies to enter UK health market as UK health system is a nationalized system and everything goes through contracts at national level. PESTEL analysis airline industry can show how the financial situation of a nation can impact the airline industry: The sociological conditions of any state gravely impact the airline industry. . The bond rating of national government is investment grade. As a service-providing industry, the airlines can incorporate constant technological changes to improve their services. 'A Concise PEST Analysis for Airline Industry', PESTLE Analysis, [online]. As per the latest record, more than 5000 airlines are operating worldwide with ICAO codes. India got its first airline in 1932. - Transparency & Digital Drive Mas Malaysia can use digitalization of various processes to overcome corruption in the local economy. The study provides analytical view on the management strategies, which have been undertaken by MAS. PESTLE analysis. - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. Malaysia Airlines Berhad (MAB) is a flag carrier airline based in Sepang, Malaysia. - Empowerment of Supply Chain Partners Khazanah Mas's should analyze areas where technology can empower supply chain partners. Choosing the vision, mission and the reason of existence for Mas Malaysia. Tourism industry is such a money earner industry that it has the potential to generate foreign exchange and also to make a very active contribution towards growth of overall economy and creation of employment opportunities. Core Competencies, Pestle Analysis, SWOT-AnalysisCo-OpetitionPESTLE AnalysisHandbook of Research on Decision-Making Techniques in Financial MarketingKodak, Fight to Revive. - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. The companies must take advantage of technological innovations to offer a satisfactory service to their passengers. Airlines are reducing their carbon emissions in response to climate change risks: Malaysia Airlines has promoted efforts in reduction of carbon emissions through initiatives such as CORSIA, Carbon Offsetting and Reduction Scheme for International Aviation set by the ICAO in 2016. Hence, an airline must have a good reputation. The airline recently signed an agreement with Japan Airlines to allow usage of Japan Airlines airport lounge at Narita and Kansai International Airport, marking another milestone for Malaysia Airline-Japan Airlines joint business partnership. Reach thousands of academicians and corporates. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. It will help them to improve the service and can make an impression. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. International Journal of Business Economics and Management Research, HUMAN RESOURCE PRACTICES IN INDIAN HOTELS: A STUDY OF BUSINESS & OTHER HOTELS IN DELHI (NCR, THE EXTERNAL ENVIRONMENT AND ITS EFFECT ON STRATEGIC MARKETING PLANNING: A CASE OF STARBUCKS MALAYSIA, BUILDING HIGH PERFORMANCE TEAMS-A TQM APPROACH AT BHEL, HYDERABAD, RISK OF OBSOLESCENCE OF SYSTEM IN INDIAN BANKS, MAKE IN INDIA BIG BOOST TO TOURISM AND HOSPITALITY, EMPLOYEES PERCEPTION TOWARDS ORGANISATIONS DEVELOPMENT PRACTICES- A STUDY OF INDIAN FIVE STAR HOTELS, STRATEGY AND 'STRUCTURE' WHICH COMES FIRST, STUDY OF FACTORS AFFECTING ENTREPRENEURIAL INCLINATION AMONG UNIVERSITY STUDENTS, THE IMPACT OF AMNESTIES ON NON-PERFORMING LOANS IN NORTHERN CYPRUS, EFFECT OF MANUFACTURING PLANNING OBJECTIVES AND CONTROL SYSTEMS OF MULTINATIONAL ENTERPRISES IN NIGERIA, EFFECT OF MANUFACTURING PLANNING OBJECTIVES AND CONTROL SYSTEMS OF I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. 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