Based on the Peninsula for most of its history, Sunset has always aspired to reflect the Western lifestyle through its coverage of food, home decor and gardening. I would have preferred "responded to" instead of his second verb! If youre signing up for a digital subscription, you can start reading your favorite magazine within minutes of completing your purchase. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. Under Lane's leadership, the company also produced a successful series of how-to home improvement and gardening books, which are still published today[citation needed]. Sunset is committed to providing readers with inspiring homes, gardens, recipes, and travel plans, as well as an informed opinion about living in the West. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. That comment, also, was usually followed by "And to keep a magazine successful is harder than getting it started" and then a warning, "Don't kill the goose that's laying the golden eggs.". Posted on 11/01/2021 by 11/01/2021 by Whether youre looking for micro-seasonal gardening tips for your home state, recipes from top chefs from Seattle to Santa Barbara to Santa Fe, home tours and remodeling hacks, travel tips on undiscovered bohemian getaways, or the next great wine region, weve got you covered. (6) David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). Your email address will not be published. Later, when circulation outside the West was accepted, it was not included in the ABC rate base. Sunset magazines future uncertain as drop in ads during coronavirus leads to layoffs, Coronavirus in the Bay Area: The key events unfolding on March 24, Sunset magazines famed gardens rise again in Sonoma. I hope the new corporate ownership takes a look at the Lanes model and can save this beloved Californian institution. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San Francisco's Future" and "How Things Were Righted After the Fire of 1906". Its publisher, Michael Keller, Stanford University Librarian, defines the selection of the over 9,000 listings of "notable" editorial articles from the last 100 years of Sunset magazine as "a fascinating record of the emerging modern Western American lifestyle and landscape, as lived by a broad spectrum of its changing inhabitants. Our primary objective is to get everyone back to work and to resume our operations as quickly as possible once things normalize, David Steinhafel, a principal with Regent, wrote in the email. Sunset Magazine is quiet safe to use but use with caution. Additionally, a sunset can evoke a sense of peace, tranquility and comfort as its beauty captures the eye and heart alike. It is the largest regional lifestyle magazine in the United States covering the food and travel experiences of the American West. Steal some ideas for your next home decorating project. [2][3][4] Regent formed the publisher Archetype in 2019 for its media holdings.[5]. after her subscription order was returned. What to do in your garden now, no matter where you are in the West. This seems to be a perfect example of how publishing is going. Eventually, a meatier magazine emerged. In 1940, the policy not to accept beer and tobacco advertising was put in place. But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. Wise words from the editor-in-chiefs sister: If you want to understand how we live out here, you need this magazine., When I moved to California from New York some 20 years ago, my sister, who was living in Seattle, bought me a subscription to Sunset magazine and told me, If you want to understand how we live out here, you need this magazine.. Neil Morgan supported this sometimes hard-to-explain phenomenon in his popular book Westward Tilt: The American West Today, with his early-on recognition in the early 1960s of the suburban revolution taking place in the West: "Sunset has been both a symbol and symptom of the West it is now the bible of the Westerner. I worked in the circulation department, where we routinely received letters like this: Ive saved every Sunset since I got married in 1952, but our basement flooded and I lost my issues from January to May of 1954. They may not be copied, reproduced, or used in any form without express written permission. It marks the passing of time and can be thought of as a sign of hope for the future. These special issues will be printed and distributed in select places around the world, including beachfront hotels, premium bookstores, and other key locations. But some years ago, I read that the corporate owners that took over after the Lane family had controlled the magazine for many decades decided to sell the Menlo Park property. Also, entrepreneurship and innovation characteristics have long been identified with the West. The magazine, like many other print publications, has struggled in recent years to make up for declining ad sales. Lastly, they also have awarded many local garden and outdoor spaces, as well as hosted many events in the Western states, contributing to the landscape and sense of community in the area. I dont know what it would take to save us at this point., Janelle Bitker is a San Francisco Chronicle staff writer. Landscaping Want a Garden That Saves Water? In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. I have been a print subscriber to sunset magazine for at least 7 yrs. The length of a sunset depends on several factors, including the position of the sun in the sky, the time of year, the cloud cover, and the type of weather. The magazine is available in print and digital versions, and rates are adjusted according to the location and edition. However, and make no mistake, every single successful magazine must constantly adapt to change to stay healthy and keep and gain new readers as well as appeal to the advertisers. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. It covers a wide range of topics from climate and gardening conditions, to plant types and gardening charts, and its tailored specifically to each of the 18 different climate regions found in the Western United States. THE MAGAZINE Published monthly, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our . Dedicated management and staff were essential from the very beginning to achieve this exceptional centennial milestone. The magazine and books continue to reinforce each other. Your Destination for Travel Inspiration. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. Sunset has tackled many of these "problems," giving Sunseteditors an opportunity to help readers find better answers. Plan Your Next Trip. Additionally, Sunset publishes monthly issues which contain regional information, travel advice, gardening advice, entertaining ideas, and more. Share your story. . Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. The "House of Innovation" is an experimental showcase house, opened on September 8, 2006 in Alamo, California. Renew Adweek magazine subscription now and save 9% off. Like the San Francisco earthquake and fire in 1906, a much smaller fire 30 years later at our family home in Palo Alto had fateful and long-term beneficial influence on Sunset. As a marketing tool, the Annual Index benefited readers but, in turn, strengthened circulation and further gave Sunset a competitive edge with advertisers. Rosalie Muller Wright now serves as editor-in-chief. [7] After sale of the magazine to Regent, Sunset launched a round of personnel cuts, leaving it with fewer than 20 employees, a mere one-fifth of its staff just five years previously. Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. [17] A purchase price of $225 million for the magazine and its related assets was announced. The design stays true to its historic heritage. Story Written by Sunset Staff June 29, 2020 Share this story Our summer Outdoor Living issue is now ready in purely digital form. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. Thousands of reprints of many articles have been distributed by local governments, garden clubs, and often other media that, again, have benefited a far wider group of people than only Sunset readers. For example, Yosemite and other Western attractions were much more difficult to visit from east of the Sierra and Rocky Mountains, and Sunset's early goal was to make "coming West" much more comfortable and cheaper--which just might encourage a decision by some passengers to settle down out West! . Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. Mahal was appointed in November 2020, becoming the first woman to hold the position. Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. Follow the Opinion section on Twitter @latimesopinion and Facebook. Saucing an Italian dish with the flavors of Mexican street corn is exactly the sort of madcap riff chef Donald Hawk, of Phoenixs Valentine, specializes in. Sign up for our weekly Low-Water Gardening Guide newsletter for all the tips that will help turn your garden into one thats both sustainable and stylish. Disrobing model magazine. For a lot of queries from Eastern advertisers, that statement said it all. It was exciting to. During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." Vistas of mountains and tiny, captivating details of little shops. Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. More sustainable, better results why isn't everyone doing it? As part of this modernisation, Mahal aims for Sunset to be a platform for exploring the Western lifestyle in all its aspects and placing the voices of the communities and cultures within Sunsets readership at the centre of the magazines content. Check out descriptions of all of Sunsets newsletters on our signup page. The magazine also has about 3 million readers every month. It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. Therefore, the length of a sunset can vary greatly depending on the season and weather conditions. Very few relocations go off the Western "reservation"! This bibliography by Stanford University reflects the full century of publication, with continuity of editorial coverage in the major categories listed. The new offices opened in December 2015,[19] and the magazine's outdoor kitchen and test gardens were relocated to Cornerstone Sonoma, a winery in nearby Sonoma County, California. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. Today, there are more regional breakouts for editorial changes and for local advertising. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." An irate lady from Boston wrote to my father, "How snooty can you get?" Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. Writer-producer Mara Brock Akils gorgeous contemporary office in Los Angeles is a creative hub for work and play. Conversely, sunsets tend to be shorter during the fall and winter months when the days are shorter and the sun sets sooner. Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. It covers topics such as design, food, garden, home, travel and entertaining, and reflects the active, outdoor lifestyle of the Western United States. In the 1920s, the magazine became unprofitable, as it grew thinner and its circulation dwindled. This site uses cookies to optimize site functionality and provide you with a great user experience. Roughly 50% of Sunset's garden photography was taken in this area. [10] The new owners sought to "make the magazine a vehicle of Western thought and to steer the magazine into a national market," according to Stanford University librarian Tomas Jaehn. Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. How an L.A. Additionally, when there is a significant amount of cloud cover, the amount of time for a sunset tends to be shorter. Yes, Sunset magazine is still published and available for readers. At the end of World War II, Sunset presented a series featuring innovative plans for homes to be built once the war was won, by architects including Portland's Pietro Belluschi and Los Angeles's Harwell Hamilton Harris. She brings to Sunset her extensive experience in magazines and digital media, having previously worked at Food & Wine and Martha Stewart Living, as well as having held leadership roles at both Hearst and Meredith digital media. Copyright 2023 S Media International Corporation. The Holy Grail of truly successful magazines--beyond the understandable pride and bias of the founder--starts with an editorial mission. The latter two returned as two fine magazines, but with less dominance than in their heydays. Required fields are marked *. Harper's. For photojournalistic submissions, Harper's Magazine may be a perfect fit! Also, our research made us aware of the benefits of increasing response to advertisers, especially those with coupon or bound-in reply requests, which were often acted upon weeks, months, or even years after the issue was first published. The current editor-in-chief of Sunset magazine is Bobbi Mahal. Penthouse Magazine, the long-running and raunchier rival of Playboy, said Friday that it is ending its print edition after 50 years on the newsstand and will now only be offered in digital format. Sunset, early in the century, had been among the pioneers in color photography for the magazine and its pictorial travel books. I can linger a little longer in my backyard and live a better life here in the West. A Waterfront House That Is All About Views, A Mid-Century House Originally Designed by Elvis Presleys Architect Is Reimagined and Restored, Beet Salad with Mandarin, Achar, Pistachios, and Mint. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. With most successful endeavors, for humans as well as organizations, there is a recognizable life span of achievement and distinction, in addition to whatever other ways success is measured. For only $199.00 receive issues of Adweek delivered to your home on a Seasonal basis. I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. Employees said they knew advertisers had been pulling out because of the pandemic. The first priority of regional editions was editorial. As an exclusive email subscriber, you can look forward to receiving: Money saving offers like free shipping and special discounts. In addition, their blog posts discuss topics ranging from easy healthy recipes to stylish outdoor decor, and their events provide readers with local travel and lifestyle tips and ideas. As Dr. Tomas Jaehn points out in his essay, "Four Eras: Changes of Ownership," changes to the editorial mission and marketing objectives did not take place to the same extent in the 1990 change of ownership as had prevailed in 1914 and 1928, because Time Warner, as it announced, was eager to continue many of the profitable values already in place. If you have a question with your order, youre in the right place. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. It was first published in 1898 as a promotional magazine for the Southern Pacific Railroad, and since then has become a leading lifestyle magazine for the western region of the United States. And Sunset ideas have been used by planning commissions and building inspectors, park and environmental planners, and other governing agencies to benefit a far broader population than just the many millions of Sunsetreaders over the years. The book is richly illustrated with photographs from gardens across the region, helping gardeners to identify the plants and design elements they need for their own gardens. Number 9. If youre looking for help with your subscription to Sunset Magazine, please click here. During the Lane years, we used to say Sunset magazine "changed by evolution, not revolution." When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. Life is stressful. Her quick response was "Sunset is all about the West that we came out here for!" Citing various reasons, including the long-running plight of print media and the far-reaching tendrils of the COVID-19 pandemic, the magazine came to a . Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. A sunset is a symbol of the end of one cycle and the start of another. Anderson is trying to stay optimistic after all, Sunset survived the 1906 San Francisco earthquake and the 1918 influenza pandemic. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. Sunset Magazine has 1.5 stars. for many experiments. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. [citation needed] Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. Shop kitchen gear, garden tools, luggage, home dcor, and more. ); and the massive, unequaled, voluntary migration from East to West beginning with the Gold Rush. Plus news of accounts in review, the best creative work, new campaigns. This site uses cookies to optimize site functionality and provide you with a great user experience. Its previous owner, Time Inc., sold Sunsets sprawling, historic Menlo Park campus in 2014 for more than $75 million and moved its headquarters to a much smaller space at Oaklands Jack London Square. The high-tech/computer/Web industry alone has spawned a great many new magazines. SUNSET is a registered trademark of S Media International Corporation. Perfect example of how publishing is going out here for! mission starting!, California the regions cuisines, festivals, and more more sustainable, better results why is n't doing... 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