The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). Emirates is an industry bellwether for aircraft purchases, having purchased a whopping 200 aircrafts in 2013 alone. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than SIA to acquire 25 per cent stake in Air India. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. Emirates funds the DDCR, and sits on its management board. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. International benchmarks illustrate that even todays aviation system does not fulfil current demand. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. Emirates will have to position itself to manage this nasty situation, since most of its passengers cannot afford to be delayed in reaching the hub. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? what are airlines doing to be more sustainable? The Belgian airline Air France offers services on the route. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. Some of the programmes initiatives include: The latest annual report makes clear the scale of the challenge. Branding and sponsorship 4. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. Dubai is using tourism infrastructure development to help boost demand for flights between Dubai and points along its shoreline. It also standardized the customer experience. The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Fall in oil prices a business paradox. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. the coming days aswell. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. Qatar Airways: Right at the nose tip of Emirates and Etihad, Qatar airways has followed a similar business structure, to be one of the major competitor for Emirates. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. what is the competitive advantage of emirates airlines? Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. It helped create a strong pull that attracted business and leisure tourists alike. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. Besides conserving the environmentally friendly nature of Australias trees and animal species through the use of corporate profits, a sustainable business environment for the entire world is created through their activities. There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. All of these measures help to save fuel and emissions, as well as to cut down on noise. Well occasionally send you promo and account related email. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. 4. To determine the sustainability of Emirates' strategy, one must analyze the competitive forces: the threat of new entrants, rivalry among competing firms, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products. SIA to acquire 25 per cent stake in Air India. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Emirates growth into new markets produced some additional peak-period hiccups. In the upcoming financial year, the budget is estimated at $1 billion ($6 billion). Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Smart cities depend on data to deal with economic and social challenges and achieve . Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. The Emirates Airlines' success. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. Emirates integrates its business strategy to include two main metrics. Why is Emirates Airline able to deliver solid growth and solid financial performance for years? Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. Abstract. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. Give us your email address and well send this sample there. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. Have a competitive price advantage over the competitors.2. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. Local government support 3. Why? This team is also using LED lights for aircraft cabin maintenance where they have the added advantage of being much cooler than the lights they replaced. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Expo 2020 Dubai and Emirates Flight Catering tie-up to create eco-friendly F&B, Emirates announces initiatives to reduce single-use plastics inflight, Air France-KLM carries out its first long-haul flight powered by Sustainable Aviation Fuel (SAF), Frequent fliers cause half of aviations passenger emissions: report, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. Using their low-cost strategy, Emirates Airline is managing its capacity. But, when it comes to the pacific travels, they have no existence. 1. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. This has helped make the airline successful because of its intelligent management, geographical location, and government support. Emirates reaffirms its wildlife commitments on World Environment Day. Explain. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. why? Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Dubai Desert Conservation Please click here for more information. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. What Is Emirates Strategy? From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. Their combined initiatives are saving more than 2,850 MWh of electricity a year. These reports provide far less information about the strategy, but do have some data which can be analysed. The rich population between the pacific is out of the emirates reach. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. They also assured the companies with a guaranteed buy from them. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. In 2000, however, the carrier briefly considered joining . Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. Its competitive with low-cost carriers. Is Emirates strategy sustainable? Examples include continuous climbs and descents, and inflight rerouting on long-haul flights to take into account shifting winds. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. Since, we can see that Emirates strategy is not only. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. Markets produced some additional peak-period hiccups to low-cost carriers, we have a lean with... 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